In March of 2017 many websites were plummeting in the SERPs, leaving many scrambling to find out just what had happened. With rumours flying and SEO consultants sent scrambling for answers, Google finally dropped a few hints about what exactly was going on, short of an actual confirmation. Find out more about the series of algorithm updates unofficially named “Fred” and how it impacted the SERPs.
We know that Google Algorithm changes are constantly being applied, but we don’t know for sure what or when. However, Google will still let us know what they are hoping to achieve in general. Here’s a look at what we can expect from Google in 2018 and beyond.